As MVC acquired Eurocentres, our new vision started to take form. This vision is based on the refreshed DNA of our brand, which involves principles of agility, innovation, customer-centricity and partnership integration. In 2019, we have been transforming our business to better match the needs of our partners and students. This first phase is now reaching completion.
The second part of our journey together, phase 2, is in effect starting now. This phase will involve growth along three pillars: new products, innovative partnerships and an enhanced learning experience.
As part of our transformational journey, we plan to collaborate more effectively with our partners, broaden our product portfolio and enhance the learning experience. In summary, our evolutionary process will be based on three pillars:
· New products
· New partnerships
· New learning experience
...and embedded in our academic DNA, which embraces:
Our school and product portfolio has started to evolve based on your feedback and what the market told us. It will continue to do so in Phase 2.
Our vision involves collaborating with different partners. Sales partners, our agents, are obviously at the centre of this pillar. However, as our culture is evolving towards agility and integration with the external world, we hope to create new, stronger partnerships, not only to increase sales but also to enhance our product and maximise value co-creation. In Phase 2, we will, therefore, aim to:
The quality of our academic delivery is our primary strength. Despite it, we are fully aware that students' demand is constantly evolving, as is the technology supporting their learning journey. Our objective will be to upgrade the student experience by improving the tools supporting the learning process. This will be achieved by:
By collaborating with companies that excel in specific technological capabilities, we endeavour to commit our time towards becoming a leader in the language and skills training industry by outsourcing and investing resources in-house.
While our heritage can be traced back to 1948, our experience and expertise have evolved with the times. Our rich history still stands strong even after over 7 decades of academic excellence, we are still ranked as the #1 chain of schools for language learning in the UK.
Our adaptability and receptiveness to the changes in the global market structure, have stood the test of time. We listen, understand and evolve according to the needs and requirements of our key stakeholders - and that will drive our common success.