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This course offers an introduction to the basics of marketing, brand building, luxury brand psychology and communication strategies for the fashion industry.
Taught by industry professionals from marketing, branding and fashion industries
Be introduced to the city’s main fashion spots and luxurious brand venues
Learn how to stay relevant and how to create new luxury fashion concepts
Gain access to exclusive PR and fashion events in the city
Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a world fashion capital
£1500 (4 weeks)
This course is made up of: